- Ability to handle diverse products and market segments
- financial strength and efficient supply chain management
- Decentralized decision-making teams with hands-on management capability
- Competitive global sourcing capabilities
- Strong focus on customer development & retention through a successful loyalty process across the Middle East
- Investment in research & development enabling constant innovation.
The Company is holding strong sourcing capabilities from all over the world for ex: USA, CANADA, BRAZIL, THAILAND, VIETNAM, INDIA, GERMANY etc. with cost efficient operations and productive use of resources.